What is toxic masculinity? Toxic masculinity describes behaviour that is based on a certain image of masculinity. On the one hand, this behaviour is extremely misogynistic and homophobic. On the other hand, the men themselves suffer from toxic masculinity because it puts them under a lot of pressure, such as not being allowed to show any feelings or always having to be strong. These conditions have made us think and inspired us to change something. That's why our "Stop toxic masculinity" collection deals with this topic.